About

"Our objective is to celebrate the creativity and hard work that photographic assistants experience every day," said Anders Hedebark, President of Profoto. "In many studios the photo assistant is responsible for specifying, renting and setting up lighting equipment, so we feel it's time to provide a community for recognition and exposure. We felt an international photo contest would be one way to honor the photographic assistant and to give assistants the opportunity to see the work of associates from around the world." Assistants can send up to five photographs or sets of photographs each month to ProfotoAssistant.com. The contest ends on the last day of each month and winners will be announced the 15th of the following month.

In addition to the contest, assistants are invited to attend a reception and studio shooting session where they can use and learn about the latest Profoto gear, especially the Pro-8a Air. The events will be held in many international cities, including Barcelona, Chicago, London, Los Angeles, Madrid, Miami, Milan, New York, San Francisco, Stockholm, and Paris.